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Berliet ended up being a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was will no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single sort of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck where Berliet focused was this 5 ton CBA that had served the world so well during your war.

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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote period and engineering talent to having a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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The factory have been set up to make the "Berliet Type VB" with the rate of 100 cars every day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.

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