Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a departure from his pre-war market place strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the nation so well during your war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a strategy: rather than devote occasion and engineering talent to having a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's just passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.
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