Berliet was a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the particular Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single kind of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the country so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to creating a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received in March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was of the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars daily which would have recently been an ambitious target below any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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