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Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a departure from his pre-war current market strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the united states so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to creating a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when it had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational injury to the company.

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The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have already been an ambitious target below any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.

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