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Berliet had been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single type of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the media so well during this war.

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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote time and engineering talent to creating a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received inside March 1919 when this had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational destruction of the company.

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The factory ended up set up to produce the "Berliet Type VB" with the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the finance institutions.

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