Berliet had been a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was not buying all the trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single type of truck and a single form of car, which represented a departure from his pre-war industry strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not one to miss a key: rather than devote period and engineering talent to having a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to make the "Berliet Type VB" on the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banks.
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