Berliet was a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became the actual Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single style of truck and a single form of car, which represented a travel from his pre-war current market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was probably none to miss a tip: rather than devote occasion and engineering talent to developing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received in March 1919 when that had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was from the same quality as the United states steel used for this Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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Fondation BERLIET suite : Le blog de Fernand
The factory was set up to develop the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have already been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's just passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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