Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received within March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target within any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's solely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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