Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no more buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single kind of truck and a single type of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during the actual war.
The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not merely one to miss a trick: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was on the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to develop the "Berliet Type VB" in the rate of 100 cars every day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.
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