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Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was will no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single sort of truck and a single form of car, which represented a starting from his pre-war market place strategy. The single truck which Berliet focused was the 5 ton CBA that had served the world so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a key: rather than devote moment and engineering talent to possessing a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational injury to the company.

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The factory have been set up to produce the "Berliet Type VB" at the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banks.

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