Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single kind of truck and a single type of car, which represented a departure from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the united states so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when it had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars each day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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