Berliet had been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was don't buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single style of truck and a single form of car, which represented a leaving from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the nation so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not merely one to miss a key: rather than devote occasion and engineering talent to possessing a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was in the same quality as the North american steel used for your Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars every day which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors and the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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