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Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.

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Just before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became the Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a departure from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the country so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received inside March 1919 when the idea had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory have been set up to produce the "Berliet Type VB" at the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the finance institutions.

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