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Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.

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Before World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed suitable. The company became the Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single kind of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.

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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when that had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was in the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to develop the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have already been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.

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