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Berliet has been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.

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Just before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single form of truck and a single style of car, which represented a starting from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the country so well during your war.

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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was probably none to miss a tip: rather than devote moment and engineering talent to having a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received within March 1919 when the idea had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational problems for the company.

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The factory were being set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been recently an ambitious target within any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking institutions.

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