Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became this Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single style of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote period and engineering talent to having a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when that had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have already been an ambitious target under any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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