Berliet was a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no more buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the united states so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when the item had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to produce the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target within any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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