Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was will no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a journeying from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a key: rather than devote occasion and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received inside March 1919 when the item had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was on the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to develop the "Berliet Type VB" with the rate of 100 cars each day which would have already been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors and the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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