Berliet has been a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became your Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single type of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the country so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to having a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when the item had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to produce the "Berliet Type VB" at the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors and the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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