Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was not buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single kind of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the nation so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not just one to miss a key: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when that had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was with the same quality as the North american steel used for your Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking companies.
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