01 Le MONTELIER MUSEE de la Fondation BERLIET

Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was will no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single sort of truck and a single form of car, which represented a leaving from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during the particular war.

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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not just one to miss a technique: rather than devote moment and engineering talent to having a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational problems for the company.

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The factory had been set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been recently an ambitious target within any circumstances. The rapid drop-off successful for what at this point was the manufacturer's simply passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banks.

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