Fondation Berliet 2011 Page 3

Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.

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Prior to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a journeying from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.

Les dépôts de la Fondation de l39;Automobile Marius Berliet Musée

The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the idea had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

The factory have been set up to generate the "Berliet Type VB" at the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.

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