Berliet has been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single kind of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the media so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a tip: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when the item had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to produce the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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