Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single type of truck and a single kind of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during your war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars per day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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