Berliet was a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single form of truck and a single type of car, which represented a departure from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the world so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not just one to miss a strategy: rather than devote moment and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when it had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to create the "Berliet Type VB" for the rate of 100 cars daily which would have also been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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