Berliet had been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single type of truck and a single style of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the nation so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not merely one to miss a trick: rather than devote moment and engineering talent to developing a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was of the same quality as the American steel used for the Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to develop the "Berliet Type VB" for the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into your hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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