Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed proper. The company became your Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the country so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a trick: rather than devote time period and engineering talent to having a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when this had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target under any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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