Berliet had been a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became your Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no more buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a departure from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to developing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when this had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to make the "Berliet Type VB" in the rate of 100 cars each day which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.
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