Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was not buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single form of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the world so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not just one to miss a technique: rather than devote time and engineering talent to creating a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when it had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to make the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's simply passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the banking companies.
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