Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the vans the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a starting from his pre-war industry strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the nation so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was it's unlikely that any to miss a key: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been recently an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's just passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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