Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became your Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was not buying all the vans the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single kind of truck and a single style of car, which represented a travel from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the world so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time period and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received inside March 1919 when the item had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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