Sunday, October 2, 2016

Fondation Berliet 2011 Page 2

Fondation Berliet 2011  Page 2
Berliet had been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.

Berliet porteclef de la fondation les camions Berliet

Berliet  porteclef de la fondation  les camions Berliet
Before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single style of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the country so well during the actual war.

Marius Berliet et son équipe – photo Fondation Berliet

Marius Berliet et son équipe – photo Fondation Berliet
The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a technique: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received inside March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was from the same quality as the Us steel used for the Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

01 Le MONTELIER MUSEE de la Fondation BERLIET Page 3

01 Le MONTELIER MUSEE de la Fondation BERLIET  Page 3

Fondation Berliet 2011 Page 2

Fondation Berliet 2011  Page 2
The factory have been set up to produce the "Berliet Type VB" with the rate of 100 cars per day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.

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