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Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became the particular Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no more buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single style of car, which represented a starting from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not one to miss a trick: rather than devote occasion and engineering talent to possessing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was of the same quality as the Us steel used for your Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.

Villeurbanne formation De la rue de France à la fondation Berliet

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The factory were being set up to develop the "Berliet Type VB" with the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.

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