Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single sort of truck and a single kind of car, which represented a travel from his pre-war market place strategy. The single truck where Berliet focused was the 5 ton CBA that had served the nation so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received within March 1919 when that had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational destruction of the company.
BERLIET type CBA 1913 Fondation Berliet
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The factory was set up to make the "Berliet Type VB" with the rate of 100 cars per day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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