Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single sort of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck where Berliet focused was the 5 ton CBA that had served the media so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when this had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was on the same quality as the American steel used for this Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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