Berliet was a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was not buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not merely one to miss a trick: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when it had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the Us steel used for your Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to make the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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