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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became the particular Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the country so well during the war.

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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a tip: rather than devote time period and engineering talent to possessing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received within March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was of the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational injury to the company.

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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.

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