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Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

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Before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the particular Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was will no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single style of truck and a single type of car, which represented a travel from his pre-war current market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the country so well during the war.

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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received throughout March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was on the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational injury to the company.

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The factory was set up to make the "Berliet Type VB" on the rate of 100 cars every day which would have also been an ambitious target within any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's only passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking companies.

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