Berliet has been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became the Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single sort of truck and a single style of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to creating a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received in March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to make the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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