Berliet has been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was will no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single kind of car, which represented a journeying from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the country so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not one to miss a trick: rather than devote time period and engineering talent to possessing a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received with March 1919 when that had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to create the "Berliet Type VB" at the rate of 100 cars each day which would have been an ambitious target under any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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