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Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single form of car, which represented a starting from his pre-war industry strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the media so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to possessing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when it had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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The factory have been set up to generate the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.

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