Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became your Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was will no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single form of truck and a single type of car, which represented a departure from his pre-war market place strategy. The single truck where Berliet focused was this 5 ton CBA that had served the united states so well during the actual war.
Berliet Stradair en Technicolor – Fondation Berliet
The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a strategy: rather than devote time and engineering talent to creating a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when that had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to produce the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors plus the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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