Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single type of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to developing a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
The factory ended up set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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