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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became your Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a travel from his pre-war current market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during your war.

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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not just one to miss a trick: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational damage to the company.

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The factory ended up set up to create the "Berliet Type VB" on the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's merely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.

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