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Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.

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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no more buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single form of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the country so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote occasion and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.

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The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banks.

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