autocar et autobus :: LES CARS BERLIET

Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

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Ahead of World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single style of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the nation so well during your war.

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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote period and engineering talent to having a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when this had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was of the same quality as the American steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.

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The factory was set up to develop the "Berliet Type VB" in the rate of 100 cars per day which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.

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