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Berliet had been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.

Just before World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the united states so well during the war.

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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not just one to miss a key: rather than devote time period and engineering talent to creating a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was on the same quality as the Us steel used for your Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational injury to the company.

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The factory have been set up to develop the "Berliet Type VB" with the rate of 100 cars every day which would have been recently an ambitious target under any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's simply passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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