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Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was don't buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single sort of truck and a single style of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the world so well during this war.

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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not one to miss a trick: rather than devote time and engineering talent to having a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.

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Front of the old model of vintage Berliet Lyon red car.

The factory was set up to develop the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been recently an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's only passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors and the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking companies.

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