Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became the Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was don't buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single kind of truck and a single form of car, which represented a departure from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the country so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to developing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received throughout March 1919 when the item had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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