Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was not buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single form of truck and a single form of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the media so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not just one to miss a trick: rather than devote occasion and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking companies.
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